Our Panel
Sonrissa currently owns and operates SaySO.in®, a proprietary online panel company. This community is a representation of consumers from various states, metro cities, tier two cities and small towns in India. SaySO.in® is an actively managed online panel that provides the market research industry with credible & actionable data. A dedicated panel management team is employed which is solely focused on surveillance and expansion of the community. Further, we have engineered a panel experience like no other. A real-time incentive program and a high‐touch approach, enables to keep the panelists active, engaged and willing to participate.
Recruitment and Sample blend
Our diversified recruiting techniques employed through the SaySO® community increases the probability of connecting with broader, more difficult to reach consumer profiles and ensures consistency. We enjoy a much higher rate of uniqueness and quality in our panel due to our blended recruitment approach. Through the use of online advertising, our robust referral program as well as phone-verified offline samples, we are able to generate a comprehensive panel.
Our audience represents a wide spectrum of consumer sample groups. Whether you need cereal purchasers in Delhi, tech decision-makers in Bangalore or beer drinkers in Maharashtra and Andhra Pradesh, we have a greater scope and feasibility of finding your ideal audience.
Sample Quality and Fraud detection
Maintaining quality in a sample has always been an issue faced by both market research and sample companies. It requires vigilance and a systematic approach to screening, registration, survey design and member management.
We are focused on layering in dozens of mechanisms to curb online malicious behaviors. These layers are dynamically changing to outsmart even the most sophisticated fraudsters. Our panel management team has developed a model that assesses quality on an ongoing basis and we never stop evaluating panelists.
Visit SaySO.in®
SaySO® amalgamates strict panel registration and survey participation rules and controls to create a high-quality panel. On joining our panel, every respondent goes through a rigorous and extensive set of security procedures -
- We utilize IP checking and other machine-level information to screen out suspicious panelists.
- We employ over twenty variable checks designed to test authenticity.
- We capture phone number and perform outbound caller verification.
- We apply custom-designed trap questions to help test sincerity.
- We use digital fingerprinting to identify potentially fraudulent respondents based on their real‐time information.
We strictly adhere to our fraud identification system to ensure our panel produces reliable results. We are certain that the combination of these practises will warrant a level of security that is critical in providing the highest degree of data integrity.